Arysta LifeScience launches Everest herbicide in Russia

Arysta LifeScience recently announced the launch of EVEREST® WDG (flucarbazone, 700 g/l) Herbicide in Russia. EVEREST is applied on winter and spring wheat, and is based on the active ingredient flucarbazone, which belongs to a new family of sulfonyl-aminocarbonyl-triazolinone. This is the first product of its kind in the Russian wheat market.

“Our strategy is to have a strong presence in Russia by reaching 15 percent market share on spring wheat and benefiting from the strength of our distributor, Agvust,” said Christophe Sepulchre de Condé, Arysta LifeScience Herbicides Portfolio Manager for Europe & Middle East/North Asia. “Arysta LifeScience will pursue the development of EVEREST, especially on winter wheat, and will study further product mix opportunities in order to increase the spectrum of available options for spring wheat."

EVEREST is a global product of Arysta LifeScience that already has proven successful for the company in many other countries, including the United States, Canada, Ukraine, Kazakhstan, Morocco and India. Acting as an Acetolactate Synthase (ALS) inhibitor, EVEREST is an efficient tool to manage weeds resistant to ACCase inhibitors and, therefore, offers a new solution to Russian farmers. In addition, EVEREST can be applied earlier than other grass products in the Russian market, thus providing early removal of weed competition, which results in improved yields. Early application also allows control of second-wave avena, ensuring a long-lasting effect, one of the product’s biggest advantages. EVEREST also controls green foxtail and some broadleaf weeds, and it is an ideal tankmix partner with the other main products in Russia for grasses and broadleaves.

The exclusive distributor of EVEREST in Russia is CJSC Avgust. Avgust is Russia’s largest company producing and marketing chemicals to protect crops for use in industrial agriculture, as well as for use by private owners of subsistence farms and country residences.