FMC partners with FLM+

FMC Corporation expands its previous project-by-project relationship with FLM+, a strategic marketing and communications company, to now include the complete portfolio of tree, fruit, vegetable and potato products from FMC.

Aaron Locker, director of marketing at FMC Corporation, said "We are excited to award FLM+ this additional business as a testament to their sound strategic, creative and insightful work on previous projects for us over the past two years. We will initiate this assignment with our 2015 planning and look forward to a fully integrated communications effort for all these fruit, tree and vegetable products."

Products assigned to FLM+ include Athena, Beleaf, Brigade, Mustang, Shark, Zeus and Rovral. FLM+ will continue its work on Capture sales promotion, social media and strategic planning.

"We are honored and pleased that FMC is expanding its strategic relationship with FLM+. We are proud of the collaborative, results-oriented work we have previously done with the team at FMC and very much look forward to being a key team player going forward with these new assignments.

We have a passion for the crop protection business, and it is truly an honor to work with one of the innovators and leaders in this category," said Rob McClelland, FLM+ president and CEO.