Pioneer launches new Optimum Brand Innovations products

Pioneer recently launched several new products within their Optimum Brand Innovations line. I was able to speak with Tracy Lindo, the Senior Marketing Manager - Optimum GAT about these new products. “Optimum Brand Innovations is the umbrella brand for our high quality input traits that Pioneer is hoping to bring to the market in the next few years,” explained Linbo. The first product is Optimum GAT, a herbicide tolerance trait. “GAT” stands for glyphosate ALS tolerance. The uniqueness of this trait is that it, “provides new herbicide choices and flexibility,” said Lindo.

The second trait is the Optimum Acre Max, which provides an insect protection system.

These products will be brought to market pending approvals over the next few years.

These traits, explained Lindo, provide maximum yields, “the right product for the right acre, and cleaner fields through harvest.”

Pending approvals, Pioneer hopes to have the GAT for corn available in the 2010 selling season and GAT soybeans in 2011.

In addition, DuPont Crop Protection is bringing five new herbicides that will be available to be used on this trait as well. There will be demonstrations throughout the summer.