Arysta and CESB cooperate at the "National Challenge of Maximum Soybean Yield"

Arysta LifeScience has recently signed a partnership with the Brazil Soybean Strategic Committee (CESB).
 
Aiming to increase productivity and sustainability, that means maximum productivity in less space, Arysta LifeScience has just signed a partnership becoming the newest member of the Brazil Soybean Strategic Committee (CESB), to give its support as sponsor of the master OSCIP (Civil Society Organization of Public Interest, how CESB is qualified) and one of its main projects: "National Challenge of Maximum Soybean Yield."
 
Arysta's decision to participate in CESB occurred naturally, especially for its focus, its constant investments in soybean and its privileged position as the only agrochemicals company holder of Pronutiva® concept, which combines a mix of solutions involving technologies protection, as ORTHENE®, ATABRON® e AKITO®, the items for plant nutrition such as BIOZYME®, K-FOL® e FOLTRON®, enabling an even more effective result to the farmer.
 
"Arysta trusts that this partnership will contribute a lot to the constant evolution in achieved productivity levels by soybean producers participating in the Challenge, adding value to conventional treatment for their experience and superior results obtained with solutions in nutrition and plant defense," says Marcelo Zanchi, Marketing Manager in Brazil. "Having a partner like Arysta that contributes to CESB’S actions is very important to the entity and surely together we can move forward in the quest for increased productivity of soybean in Brazil," says Nilson Caldas, CESB’s Marketing Director.

The Challenge - The National Challenge of Maximum Soybean Yield, which has established itself as a leading national benchmarks to stimulate the productivity of soybean in Brazil, aims to encourage producers and technicians to use best farming practices, research and the recommendations of the cultivars most appropriate for each region to contribute to an increasing productivity, sustainability and economics in the Brazilian soybean production. For the first time the Brazil Soybean Strategic Committee (CESB) announced the opening of registration for the National Challenge of Maximum Soybean Yield Crop2013/2014 with a goal for the participants to reach the mark of 115 bags/hectare surpass the record of soybeans competition. Registration for the prize must be done at www.cesbrasil.org.br until January 15th, 2014.