Rainbow expands its Market Access Platform in Central America and The Caribbean

Two years after starting its operations, Rainbow Agrosciences (Central America), part of the Chinese agrochemical company Rainbow Group, continues to establish the Market Access Platform for its customers in the region. This Market Access Platform offers many different crop protection solutions to every customer. On one hand it gives access to a broad portfolio of quality and competitive commodity products; on the other hand it provides access to specialty post-patent products that deliver more added value to its customers.

The annual turnover of Rainbow in the Central American and The Caribbean region will reach over＄25 Million in 2013, and the company expects a revenue growth of a minimum of 20% for the next fiscal year. The reason for this result and positive forecast is the increase in the number of customers willing to work with Rainbow due to the launch of new products and a much more professional and efficient service.

"We are currently the biggest Chinese Supplier in this region but our long-term goal is to become the preferred and right business partner for all our customers. For this reason we will continue with a flexible platform that adapts itself to all market changes. In addition, this platform will transform changes and challenges into opportunities and solutions for all stakeholders", says Michael Groos, Director General for Central America and the Caribbean.

Rainbow has a global professional team, which works hard to deliver a complete and competitive product and service portfolio to its customers. Rainbow has obtained more than 300 registrations in the region during the last two years, and more than 200 additional applications have been submitted. Moreover 600 applications are in the registration plan. Each member of the regulatory affairs team has high expectations and is capable to deal with the most demanding registration requirements. Every member in this team is not only an expert in the field but is also capable to increase synergies by cooperating effectively with the R&D and sales team. The consequences of these synergies are the creation of more opportunities in the target markets and the development of more innovative products and solutions. The sales and logistics teams provide each customer with a customized service by continuously assuring a fast and effective response to each inquiry.

“We recognize the quality of Rainbow's products and especially their timely response in attending our needs”, says José Rodolfo Pérez, CEO of Agrocentro, S.A., a well-known Guatemalan enterprise with operations in more than 10 countries in the Central- and Southern American region.

Rainbow maintains the highest standards for its labels, innovative packaging, manufacturing know-how and logistic responsiveness.

"We will continue to invest and improve our Market Access Platform. We will achieve this by introducing more high-value specialties and proprietary innovative products that will in return protect the market position and profitability of our customers in the long term.”, says Mr. Groos.

Market driven innovation is very important to Rainbow, as it constitutes a core value of its day-to-day activities. This means to live and work alongside its customers, as well as to gain a deeper insight and understanding of the market. Market driven innovation consists of developing new solutions that serve and satisfy the market challenges.

Rainbow is working more closely with its strategic partners than ever. Mr. Groos concludes: "Innovation will be our path to drive sustainable growth for our partners and our company. We need to collaborate and work more closely with each of them in order to build a transparent, complete and always updated platform, which will fulfill the current and future demands of the market."