Kleffmann Group to develop a new Agricultural Market Trend Information & Consulting Division

The Kleffmann Group announced the further development of its global agricultural information product portfolio. The new division combines a comprehensive consolidated Global Agrochemical and Seed Database reference with additional global market consulting services across multiple agricultural sectors.

The new division will provide comprehensive global market data along with a new intuitive online software tool delivering multi-country statistically robust farmer based data, from over 50 countries including many emerging markets. In addition to the farmer based data the new reference will provide robust consulting information, data from “new emerging markets” as well as industry-wide insights.

“Our continued growth in new and existing markets and the need of the Kleffmann Group to evolve dynamically in response to the complex needs of its clients, will be significantly strengthened by developing this new Agricultural Market Trend Information & Consulting Division” – says Burkhard Kleffmann, CEO Kleffmann Group. “This division will enhance our capabilities and provide an objective overview on both the market evolution as well as market trends across agricultural sectors.”

To support this initiative a new team comprising agricultural experts and marketing research professionals has been specially established to provide clients with consulting services, market information as well as sophisticated analysis that integrates agricultural insights.

The first Global Market dataset will be available in early 2014. This review will include both Seed and Crop Protection inputs for the year 2013 as well as historical reference data from previous years.