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BASF completes integration of Becker Underwoodqrcode

Aug. 6, 2013

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Aug. 6, 2013
BASF has announced that it has completed the integration of Becker Underwood, after the acquisition of Becker Underwood late last year. Becker Underwood's portfolio of products is assimilated into the BASF product portfolio, providing the industries served by the BASF Specialty Products Department a broader range of innovative solutions.

"Whether it's turf colorants, wetting agents or beneficial nematodes, we're excited to bring customers a more robust collection of solutions with the same level of excellent service," said Jan Buberl, Director of Specialty Products, BASF. "This integration not only helps evolve the industries in which we work in exciting ways, it also allows us to provide the necessary tools to our customers for continued success."

To ensure a seamless transition, BASF is working closely with its customers to maintain a high level of customer service and satisfaction.

Products formerly sold under the Becker Underwood brand will continue to be offered to new and existing customers.

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