An history of dedication and growth: ASCENZA celebrates 60 years of taking care of farming's future

Founded with the mission of helping farmers feed a growing world population, the brand has evolved over six decades while maintaining a continuous focus on care — for plants, people and the planet. A journey shaped by innovation, reinvention and internationalisation, proving that ″60 years of growth always begin with care″.

Since 1965, ASCENZA has earned the respect of the main players in the crop production sector in Portugal, consolidating its position as a benchmark in crop protection. In 1998, the company achieved leadership in the Portuguese market, and a year later, in 1999, it took the decisive step towards internationalisation, entering the Spanish market and consolidating its presence in important European countries such as France, Italy, Greece, Bulgaria and Romania.

The expansion to the American continent marked a strategic milestone, with the beginning of trade expansion in Brazil in 2017 and in Mexico in 2020, reinforcing ASCENZA's international presence and demonstrating its ability to adapt to the needs of farmers on different continents.

This continuous growth has been sustained by solid investments in research, technological innovation and the modernisation of its manufacturing facilities in Setúbal, Portugal. With a robust portfolio that includes conventional and bio-protection products, the brand currently has more than 550 employees, over 950 product registrations and revenues exceeding €220 million (June 2025).

″Over its 60-year history, ASCENZA has always known that its greatest asset is undoubtedly its people. Employees, partners and customers are at the heart of our journey. Every achievement, every challenge overcome, is the result of the collective effort, dedication and passion of everyone who is part of this story,″ says João Martins, Chief Operating Officer at ASCENZA.

Rui Correia, Head of Central Marketing at ASCENZA, notes: ″Our history of expansion and adaptation reflects the goal that drives us: to cultivate the future through innovative solutions that care for plants, people and the planet — always with a strong connection to our customers.″

To celebrate this milestone, ASCENZA has launched a global campaign entitled ″60 years of growth always starts with care″. This concept reflects the company's commitment to building a sustainable future with responsibility, proximity and passion — values that have marked its performance and reinforced, over six decades, a relationship of trust with farmers, distributors and technicians.

Stream the commemorative video here: https://youtu.be/J4gSstBSgSA?si=aO-IKeVoTRUOVhgo. 

The ASCENZA's commemorative anniversary will be celebrated over the coming months with various initiatives dedicated to both internal and external audiences. For more information, follow the brand's channels.

About ASCENZA

ASCENZA is a global leader in crop protection, specialising in differentiated generics, with 60 years of history caring for plants, people and the planet.

As the leader in this segment in the Iberian Peninsula, we currently employ more than 550 people and are present in 18 countries across Europe, Brazil, Mexico and North Africa, with a portfolio of conventional and biological protection products, including the Blexia range.

In ASCENZA, we aim to contribute to one of the greatest challenges of our time: ensuring that everyone has access to a healthy and affordable diet without impacting the environment. We strive every day to find the best solutions for our farmers and distributors so that, together, we can successfully meet this challenge.

ASCENZA, farming your future.