Jul. 31, 2012
Organic Plant Health, Inc., a manufacturer and distributor of organic-based, hybrid and environmentally responsible fertilizers, soil conditioners and pest controls, is pleased to announce it has received the exclusive global distribution rights for a revolutionary, new organic catfish manure based soil amendment product. The product is an organic compost mixture using pure, farm raised catfish manure as its base, and is the only one of its kind. Organic Plant Health and North Carolina based, Fishcat Farm have entered into a joint venture agreement to bring the innovative new product to market.
"We have set very high expectations for what we believe will be a groundbreaking new product in the industry," stated Billy Styles, President and CEO of Organic Plant Health. "One distinguishing factor that sets this product aside is the specialized manner in which the catfish are raised. These fish are grain fed on the surface of segregated canals as opposed to traditional lake raised bottom feeding catfish. The result is a healthier, nutrient rich fish and odor free compost product which makes it much more versatile than traditional compost products. In addition, this new compost product will contain added microbial populations and inoculants intended to support diversity in the soil food web and improve water and nutrient availability. This new formula can be used on indoor house plants as well as customary outdoor flower beds, vegetable gardens and ornamental beds in a consumer application, as well as a variety of large scale agriculture crop production environments."
Jim White, owner of Fishcat Farm in North Carolina commented, "I am very glad to join forces with Organic Plant Health in the distribution and marketing of this innovative new product. Billy is a true visionary whose reputation precedes him. One of the reasons we have been able to work together so effectively on this project is because of the high standards and attention to detail that both of our companies share."
"This product has already proven to be quite unique given its multi-faceted applications," stated Alan Talbert, Vice President and COO for Organic Plant Health. "Since this is a one-of-a-kind product, our strategy is to introduce a broad, multi-channel marketing plan geared towards penetrating various segments of the market."
The catfish manure based compost product is 100% organic and suitable for use in a myriad of organic growing environments including, consumer lawns and gardens, commercial landscapes, organic crop production, agriculture, golf courses, and athletic and sports fields. Organic Plant Health expects to officially announce the name of the new formula and include it in its product line very shortly. The compost will be sold in a variety of sizes ranging from 5 lbs. bags to truckloads.