Micromix Plant Health shortlisted in international challenge

Nottinghamshire based Micromix Plant Health, has been shortlisted in an international Private Equity Investment Challenge (PEIC). The PEIC 2012 challenge, organised by American based Westingdale Limited, offers businesses the chance to secure up to $1.0 million investment to fund a business project.

Micromix develops and manufactures a range of trace element fertilisers, biostimulants and specialty foliar products for agriculture, horticulture, sports turf and the hydroponic markets here in the UK and overseas. “We have some areas of the business and new technologies which we need investment to develop so that we can take the business to a new level,” said Mr Wilson Boardman, Micromix’s Managing Director. “In particular we are developing our active-uptake foliar nitrogen products which have already demonstrated their potential to significantly reduce the overall amount of nitrogen which needs to be applied to arable crops. We have also encouraging trials on both a drought amelioration product for crops in drier climates and a treatment that helps glasshouse crops overcome the major problem of heat stress.”

"To achieve our objective requires significant investment. If we won this challenge it would enable us to develop these exciting new products which can enhance food production and food quality both here in the UK and overseas,” said Mr Boardman.

This year’s challenge received over 300 submissions from a wide range of start-up and growth-oriented companies in 16 different countries. “As a small business operation based in rural Nottinghamshire, we are delighted to be one of the top ten finalists,” said Mr Boardman. “It is quite an achievement to be the only UK based finalist alongside companies from the US, Canada and the Far East.”

Westingdale will be announcing this year’s challenge winner on Friday 22 June 2012.