Dow AgroSciences Launches POWERCORE in Brazil

During a launch event in Sao Paulo on May 17, Antonio Galindez, President and CEO, Dow AgroSciences announced the launch of POWERCORE™ in Brazil to control major pests in corn. POWERCORE™ is the first product approved in Brazil with five genes stacked in corn.

The trait incorporated into Dow AgroSciences' hybrid portfolio will be available for sale Fall 2012 in Brazil and Argentina.

"POWERCORE will bring the most robust technology package to Brazilian corn growers," said Galindez. "It will be a superior option to increase productivity and yield in this key growing region. We are very excited about its potential and proud to first launch POWERCORE in South America."

POWERCORE™ will provide increased corn yield between five percent and 10 percent depending on the technological level of crops and weather conditions.

Through its multiple action modes, POWERCORE™ combines the control of major corn pests, such as Fall armyworm (Spodoptera frugiperda), Sugarcane borer (Diatraea saccharalis), Corn earworm (Helicoverpa zea), Corn stalk borer (Elasmopalpus lignosellus) and Black cutworm (Agrotis ipsilon), and tolerance to two types of herbicides, glyphosate and glufosinate.

POWERCORE™ brings an important advantage to Brazilian corn growers because the refuge area is reduced to five percent instead of the traditional ten percent refuge recommended for other technologies.