Seeds Canada announces the appointment of Barry Senft as Executive Director

Seeds Canada has announced the appointment of Barry Senft as Executive Director. Barry will join Seeds Canada June 1.  

“We look forward to welcoming Barry to our organization. His national experience in the grain sector, understanding of agriculture issues and extensive experience in strategic development and leadership will be an asset,” said Ellen Sparry, President of Seeds Canada. “We are excited about Barry’s vision for Seeds Canada and the leadership he will bring as we continue to build a progressive, modern, competitive, growing seed sector in Canada.”

Barry has more 30 years experience in the private and public agri-business sectors, including the strategic development and merging of three organizations, in his most recent role as CEO at Grain Farmers of Ontario. He has also served as Executive Director of the Canadian International Grains Institute, Chief Commissioner with the Canadian Grain Commission and Second-Vice President of the Saskatchewan Wheat Pool.  

“I am honoured to be joining Seeds Canada, and I look forward to continuing to build on the incredible legacy of the organizations brought together under this banner,” noted Senft. “The importance of Canada’s seed sector is on display from coast to coast during spring planting. The impact of the seed sector is already significant, but there is great potential for it to do more if we can unlock its full potential with the right regulations and support.”

“We look forward to working together to build a culture for staff, Board, members, and clients that will further contribute to a growing and thriving seed sector.” Sparry added, “We would also like to thank Interim Executive Director, Tyler McCann, for the work he has done to guide the organization through its amalgamation process.”  

As Executive Director, Barry will work closely with the Board of Directors and staff to ensure the organization continues to grow throughout the amalgamation and deliver enhanced services for members and clients. One of Barry’s first acts will be to enact a renewed outreach to current and potential members and to drive Seeds Canada’s members priorities to the forefront of government agenda.

About Seeds Canada

Four partner organizations, the Canadian Plant Technology Agency (CPTA); the Commercial Seed Analysts Association of Canada (CSAAC); the Canadian Seed Institute (CSI); and the Canadian Seed Trade Association (CSTA) have amalgamated to become one new, national seed association called Seeds Canada.

Seeds Canada will be the leading voice of the Canadian seed sector, helping our members succeed and grow in Canada and around the world. Together as Seeds Canada, we can accomplish things that we never could have done separately.  We will provide efficient, effective and timely services – and we will continue to grow, as members, through meaningful professional development.