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Nihon Nohyaku targeting more markets for its agrochemicals
Feb. 25, 2011
Nihon Nohyaku plans to station marketing personnel in Brazil, India, France and Indonesia by fiscal 2012. Food production is expected to grow in these four countries, generating demand for agrochemicals, and it wishes to quickly gather information that can be used to accelerate its sales and R&D activities.
One of the items in the company’s Change Tomorrow for 2012 medium-term management plan is to expand its overseas sales by precisely studying regional needs.
The overseas sales of Nihon Nohyaku’s agrochemical business amounted to 13.2 bn yen ($160mn) in its fiscal 2010 ended September 2010, equivalent to 32.7% of its overall sales, with 52% derived in Asia, 25% in North and South America and 17% in Europe. To promote its products abroad, it has local subsidiaries in the US, the UK and Taiwan and representative offices in Shanghai, China, and Bangkok, Thailand. As its Chinese business is thriving, it is considering upgrading it Shanghai representative office to a local subsidiary.
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