Argentine adjuvant manufacturer SpeedAgro renews branding, announces relaunch

By Leonardo Gottems, Reporter for AgroPages

SpeedAgro, an Argentine industry specializing in the manufacturing of adjuvants, relaunched its new brand inspired by the profound changes being witnessed by the agricultural production sector. Under the Greener Standard concept, the company is now based on new paradigms and, therefore, launched a new brand, relationship and corporate culture platform.

“Today, more than ever, the world needs the best version of the sector, because the safe and efficient application of plant protection products is an opportunity to take an immediate step towards a more sustainable agriculture,” said Juan Martín Van Becelaere (Marketing Manager at SpeedAgro).

“Society no longer demands just food production, but it also requires production to be sustainable. Aligning with society's request and demands is something that has led us to develop products that respond to these needs with the least environmental impact, by utilizing the information we have and making them available on a platform. We, therefore, developed WikiAgro, which is a platform that makes knowledge available to the general public and agricultural producers,” he added.

“The Greener Standard is more than a corporate makeover and new website. It is a platform for creating relations with producers through WikiAgro, SpeedAgro's knowledge amplification space where over 3,500 producers are already participating in online masterclass training sessions in Argentina and Uruguay,” he added.

The Greener Standard is the synthesis of a corporate culture that was always been present at SpeedAgro. Víctor Escalas (CEO of SpeedAgro) said, “We have the conditions and human resources to be a leading company at a global level, because we are deeply committed to the continuous development of the sector. The yardstick we use to measure ourselves is a simple question, what did I do today in the field? When every member of a company asks this, everything takes on a broader meaning and the limitations to innovation will disappear.”