UPL Argentina manager Rodrigo Ramírez reveals company's plans
Apr. 7, 2020
UPL Argentina presented its developments under its new concept of open agriculture. "Agriculture changes rapidly and our challenge is to anticipate ourselves," said Rodrigo Ramírez, general manager of UPL Argentina, while explaining the "OpenAg" project.
"By fostering strong links with other business actors and the society in general, we are not only closer to developing new ideas and opportunities that benefit us all, but are also able to do it faster," argued Ramírez.
“We are in a world where the sustainability of our actions, gender equality and digital technologies grow as key axes. Only with an open approach to innovation will we be able to meet our goal of ensuring a safe and sustainable agricultural footprint to keep growers in business and feed future generations,” he said.
According to the UPL manager, the purpose of creating an open agricultural network that ensures sustainable growth for all, without limits, without borders, is much more than a declaration of will. At the Expoagro Fair held in Argentina in March, the company presented a series of initiatives that are already bearing fruit in different parts of the world.
Take for instance the case of Mexico, where together with the producers, a Green Passport was created to open new export markets, and from Costa Rica, where it participates in the reforestation of soils cultivated using pineapple.
In Spain, the company works together with a center of excellence to improve the health, quality and productivity of olive groves. And the list of achievements around the world continues with the innovative project, together with the Agricultural Network of Technological Surveillance, with which they seek to shorten the production gap in 3.1 million hectares of Córdoba and southern Buenos Aires. These are just some of the initiatives through which UPL seeks to change the way the industry thinks and works.
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