SourceTrace Hosts Conference on Traceability in Agriculture 'TraceCon'
Mar. 19, 2020
A global Agritech company, SourceTrace hosted India’s first conference on traceability in agriculture in collaboration with ThinkAg. The event welcomed more than 60 industry leaders from the food and agriculture sector across the country and was held at The Le Meridien Hotel, New Delhi.
Agriculture is gaining prominence in the world and with technology solutions, achieving better profitability and productivity has become possible. The market has become globalized, and food safety and sustainability have become dominant concerns too. With technologies like traceability, it would become easier for the Indian market to maintain international competitiveness, ensure the safety and security of its products and build a niche for products originating from India. Technologies such as traceability can bridge that gap as there is a trust deficit in international trade.
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