- With Indigo Marketplace and the new pricing tools, growers can find the selling strategies to manage price risk and achieve their grain marketing goals.
- Indigo’s pricing tools, as part of a grain contract with Indigo Marketplace, offer growers the opportunity to deliver to a wide range of buyer facilities at any time.
- Growers also have access to Indigo’s managed pricing programs, which brings the expertise of grain marketing advisors to the selling process.
Indigo Agriculture, a company dedicated to harnessing nature to help farmers sustainably feed the planet, announced on Thursday the launch of pricing tools to U.S. growers. With a suite that helps growers better manage price risk, Indigo’s pricing tools aim to maximize the earning potential of any grain marketing strategy.
Growers can use pricing tools as part of their grain contract with Indigo Marketplace, giving greater flexibility into delivery windows and locations. Additionally, growers are not required to open a brokerage account with a financial institution, freeing up cash flow. Finally, transacting with any of these tools is accompanied by Indigo’s pricing desk and grain marketing specialists, a team of marketing professionals who support growers through the selling process.
“I have been using Indigo Marketplace, and have also utilized some of its pricing tools and have gotten more money for my grain as a result,” said Jeremy Butler, a farmer based out of Kansas. “It gives me a lot more flexibility instead of just calling the co-op and saying, ‘Hey, it’s $4 corn.’ And the whole process of using them is flawless.”
Indigo’s pricing tools are divided into four categories – protection, value, balance, and managed pricing – each tailored to meet unique marketing needs. Protection offers tools for addressing downside risk in volatile markets; value offers tools for securing unique premiums; balance offers tools for dispersing risk through automated daily transactions; and Indigo’s managed pricing programs connect growers with grain marketing advisors who will use their marketing insights and expertise to establish a futures price on behalf of the grower.
“Using the sophisticated pricing tools our company has to offer allows a grower to deliver grain to any buyer inside of Marketplace,” said Rodney Connor, Sr. Director of Global Markets Intelligence and Analysis at Indigo. “That brings unheard of flexibility to your operation. When the decision of where to deliver grain is removed from the equation, growers can focus on profits rather than logistics when making a sale.”
Indigo’s pricing tools are available as part of grain contracts with Indigo Marketplace, a service where grain sellers and buyers can make more optimal transactions on grain. The platform has seen over twenty million U.S. acres enrolled since its launch a year-and-a-half ago, while month-over-month transactions increased 83% during the second half of 2019.
“We created a set of pricing tools to continue helping growers secure the highest prices for their grain,” said David Perry, Indigo’s CEO. “In the farming business, unpredictable market swings can undermine a season’s worth of work. To navigate these challenges, growers need either options for handling prices that are always changing, or assistance from a grain marketing professional. Indigo’s pricing tools bring both options directly to the grower.”