Feb. 13, 2020
Corteva Agriscience announced on Wednesday that it is implementing Onmira™ active (pronounced “ON-meer-uh”) as the new global brand name for picoxystrobin, the active ingredient in more than 15 proven fungicides from Corteva.
“With a consistent global brand, farmers can be confident that products containing picoxystrobin and labeled with Onmira active possess the benefits of Corteva’s exceptional research, development and testing,” said Keith Graham, Global Portfolio Leader, Corteva Agriscience. “Farmers worldwide will also be better able to recognize our high-quality active ingredient in these current Corteva fungicide products, as well as new ones we will be launching in the future.”
For example, Corteva continues ramping up Vessarya™ fungicide with Onmira™ active*, one of the latest technologies released as part of the company’s robust innovation pipeline.
Onmira is a highly active strobilurin (Group 11) fungicide used for the control of foliar and soil-borne plant diseases. Products with Onmira are labeled for crops including soybean, corn, wheat, rice, sunflower, canola and oilseed rape.
Drawn from Latin and Romance languages, ‘mira’ is associated with words meaning to see, as well as to wonder at or admire. Onmira captures the product’s proven ability to support farmers in growing visibly stronger, more vigorous crops.
Local commercial teams are coordinating plans to integrate this brand into Corteva marketing and packaging materials in the coming year.
* Vessarya™ fungicide with Onmira™ active is available in Bolivia, Brazil and Paraguay.