Aug. 6, 2019
On 28th July, Syngenta announced the opening of its online shop in China, the “Taobao Syngenta Crop Protection Shop,” which provides farmers with fast and convenient access to Syngenta’s leading products and digitalized solutions.
The online shop is a key part of Syngenta’s digitization strategy, which aims to make its leading products available to farmers, along with guidelines and directions of use. The shop is also integrated with Syngenta’s offline stores, offering farmers various sales services and technical promotions. Farmers are also able to access pre-sales, interim-sales and after-sales services. In areas where offline sales are not accessible, farmers may purchase Syngenta’s quality products via the online shop, which offers them the advantage of combining online and offline services.
Ding Song (Syngenta’s Operation Director) said, “The Taobao Syngenta Crop Protection Shop aims to showcase the brand’s image and provide directions for users. We are proud of our close cooperation with our offline customers, so we are hoping that our online promotions will create more opportunities to do business with them. We will also support our offline customers in developing their digitization capacities. Our core strategy is to achieve a win-win scenario with our customers.”
While the e-sales of farm products is developing rapidly in China, some practical issues need to be urgently solved, such as fake products, providing technical service and guidance, product safety management and risk control measures related to product packaging, storage, transportation, use and post-use guidelines. Syngenta’s other e-business operations must also consider product safety management, as well as the creation of a standardized process. Syngenta is prepared to fully cooperate with government administrations, the wider industry and its distribution partners, to achieve standardization and normalize its e-business operations.