Jun. 21, 2019
In just over three years of activities in Brazil, Albaugh has become a force to reckon with in the post-patent agrochemicals market. Positioned among the fastest growing brands offering solutions in this segment, the company is now investing in the expansion of its sales force in the national territory. Albaugh has just opened three new commercial districts: Cerrado Leste, Regional Southwest and Regional Sugarcane, according to its commercial director, agronomist Paulo Tiburcio.
According to the Executive, the Regional Cerrado Leste will focus on the MaPiToBa axis and the Regional Southwest in Paraná and in the South of Mato Grosso do Sul.
The Regional Sugarcane, according to Tiburcio, gives Albaugh more proximity to companies in the sugar-energy sector, especially the most productive ones, which are located in the regions of Piracicaba, Ribeirão Preto and São Jose do Rio Preto, in the interior of São Paulo. "The sugar-energy sector is strategic to the company's growth in the country. Our expectation is to increase the supply of technologies for sugarcane," pointed out Tiburcio.
The strengthening of Albaugh's sales structure is one of the first strategic measures boosted by its new president in Brazil, Cesar Rojas, who assumed office some two months ago. Rojas aims to increase the participation of the Albaugh brand in the main Brazilian agricultural crops, such as soy, corn, cotton and others, as well as to maintain the sustainable growth trajectory that the company has recorded since arriving in the country.
"We will be closer to Brazilian farmers and our commercial partners. Our value proposition is to boost productivity and increase the profitability of farmers by offering high-tech inputs, delivered at more competitive prices. Therefore, the strengthening of the company's commercial presence in the field will be continuous," emphasized Rojas.