May. 17, 2019
Olivier Deneufbourg, International Business General Manager for Gowan said, “This acquisition will significantly increase Gowan’s global market access. We foresee Brazil as one of the major sources of growth and a key country to elevate Latin America’s contribution to Gowan’s international business. It is a significant step to accelerate the development of Gowan’s product pipeline in Brazil and to allow our global partners to explore their opportunities in such a large market with confidence.” Mr. Deneufbourg added, “The Jessen family and Rogerio Gabriel have enjoyed a long-time friendship and I would like to thank Rogerio for his dedication and success in developing our products over the years.” Mr. Gabriel will continue to support the business for the next 12 months while Bertrand Desbrosses will assume management of the company in the long term.
The acquisition of Cross Link aligns well with Gowan’s overarching purpose to address growers’ critical crop protection needs that are too small for the big research companies to focus on and too difficult for the generic companies to handle. Gowan will be looking to strengthen Cross Link with more specialty products and technical solutions to help Brazilian farmers meet the increasing food chain standards for quality and competitive value. Mr. Deneufbourg concluded, “By combining Cross Link’s commercial expertise with Gowan’s Muddy Boots™ philosophy and marketing approach, we are creating differentiated value to our customers and partners as well as becoming a significant leader in the specialties crop segment.”
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