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Brazil shows the world its most famous product: beansqrcode

May. 13, 2019

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May. 13, 2019
By Leonardo Gottems, reporter for AgroPages
The Brazilian Bean and Pulses Institute (Ibrafe), in partnership with the Global Pulse Confederation, will hold the 7th Brazilian Forum of Beans, Pulses and Special Crops on June 13 in Rio de Janeiro. The pulses market is growing and increasingly catching the interest of Brazilian producers, who exported 162,000 tons in 2018.
The sector, according to the president of Ibrafe, Marcelo Eduardo Lüders, is now seeing a "unique moment". He explains that the growth of vegetarianism in the world has boosted the sector of pulses and special crops. For him, being part of this revolution is about being on time and in the right place.
Global revenue from the vegan and vegetarian sector last year reached no less than $ 51 billion. In its "The World in 2019" website - which looks at trends and projections - The Economist magazine has predicted that 2019 will be the "year of veganism," expecting  never seen before growth, with a staggering surge of supporters of this philosophy of life.
In Brazil, data from Ibope Inteligência, in a survey carried out in April last year, indicates that the percentage of the population identified with vegetarianism has reached 14% of those surveyed, totaling 30 million people. This is the equivalent of three times the number of inhabitants of Portugal, or half of Italy.
Only five years ago, the percentage of Brazilian vegetarians was 9%. That is, the market of customers who wish to avoid animal products has reached a size that can no longer be ignored by any consumer giant,  and has already joined the 'veggie' wave of products, investments and projects under development.
The Brazilian agriculture community is awaiting two upcoming events, the Global Outlook of Bean Colors and the Global Outlook of Chickpea (Kabuli).  Producers need information to make planting decisions, says Regis Ferreira, producer of Unai (in Minas Gerais), which has been growing beans for export since 2012. Ferreira believes that the attention that Brazil has been receiving indicates that the country is not only a future supplier to the world, but has awakened buyers from all over the world.
There will also be technical panels, including recent advances in chickpea research. Attention will also be given to the new world vegetable protein market and opportunities for the entire Brazilian industry. "We will have the opportunity to discuss and guide research on genetically modified beans," says Lüders.

This is because the forum takes place within the GPC 2019 convention, beginning June 10, and brings together more than 1,000 delegates involved with increasing consumption and marketing of Pulses. GPC is the institution that represents the entire Chain of Pulses worldwide. Among them are producers, researchers, suppliers of logistics, merchants, exporters and importers to government agencies, other organizations and consumers.
According to GPC, which has Ibrafe as its representative in Brazil, the main objectives of the organization are to raise food security, nutritional awareness and innovation, and create greater awareness about Pulses in all public and private spheres.  It also seeks to promote access to the international market and offer stability for production and prices, and encourage increased agricultural productivity and environmental sustainability.
The Global Pulse Confederation Annual Convention will take place at the Sheraton Grand Rio Hotel & Resort (Rio de Janeiro) and will be attended by members of the entire production chain. This will include producers, agronomists, sowers, input companies, technology companies, machinery and others.

Source: AgroNews

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