Feb. 6, 2019
CN Seeds has launched a new logo with the company rebranding itself to reflect its commitment to innovation and customer service.
Founded in 1990, CN Seeds is a specialist seed company based in Cambridgeshire. The company focuses on herbs, baby leaf salad, oriental vegetables and microgreens and has pioneered many elite varieties. Its new strapline “Growing Together” also celebrates the company’s “valued long-term partnerships with customers based on trust and transparency”, says managing director Dan Nye.
The company will roll out the new branding across its social media channels, alongside launching a new website. “We wanted to celebrate all that makes CN Seeds the success that it is today and felt a new identity would help set out our values, purpose and mission,” Nye adds. “The logo has been reimagined to modernise it and reflect the evolving company proposition as an international market-leading seed and plant breeding company. The new logo has great standout and the fresh green looks and feels exciting as well as working well across social media and international markets.”
The company’s rebranding aims to reflect its “intention to meet the needs of the market and our customers through continual innovation,” according to Nye. “The new branding is a fresh, dynamic take on the traditional CN Seeds values of premium service, quality and expertise but we feel it also captures our pioneering spirit and our commitment to science which drives our world-class innovation in herbs, baby leaf salad, oriental vegetables and microgreens.”
CN Seeds’ new look follows wider investments made by the company to match market demands, constructing a new 11,000 m³ seed technology facility which runs on biomass, as well as a new facility in Spain and a member of staff to look after its European market.
The new facility also gives the firm the ability to turn around a faster service for export. Nye explains: “We are able to control as much of our product life cycle on site, including seed cleaning and treating. Our dispatch operations can clean, treat and pack seed to order, allowing us to ship seeds overseas with a short lead time for our customers.”
Nye says CN Seeds is continually undertaking new research into ongoing market trends. “There is a demand to utilise natural disease resistence where possible, reducing the chemicals used for pest and disease control. Improving the tolerance of plants to pests and disease not only reduces a grower’s reliance on pesticides and fungicides, it also minimises the impact to the environment. We are also looking at the manipulation of flowering times, the ability to increase field holding and the ease of harvest to allow growers to reduce labour inputs.”
“We are all excited about the future,” Nye concludes. “The last couple of decades have seen an enormous amount of growth in the baby leaf salad market and CN Seeds has been at the very forefront of this development. We pride ourselves on being experts on baby leaf and upcoming seed varieties and we have evolved a business based on service, quality and expertise and forged strong collaborative partnerships based on honesty and transparency.”