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The dynamic Brazilian vegetable seed Market- how to know more about it?qrcode

Jun. 26, 2018

Favorites Print Jun. 26, 2018
Márcio Nascimento Márcio Nascimento
Márcio Nascimento

Marcio developed his career in seed companies like Pioneer, Asgrow and Seminis (Monsanto). Most of the time he had positions on Sales & Marketing and New Produc...

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Brazil has a population of more than 200 million people that for sure need foods every day. Although our per capita vegetable consumption is not very high, vegetable are becoming more and more common on Brazilian diets. Specially on summer season and in a tropical country vegetables & fruits combined very well with weather and the diet.

As a consequence of it and spite of country economic and political situation Brazil’s vegetable seed market is a very dynamic one, and have been accepting many innovations on last years.

The Brazil’s vegetable seed market is estimated above USD250 million dollars at price paid by growers.

The evolution of market seed value had happened due to the increase utilization of hybrids and more sophisticated products (with more disease resistance, etc) as well as other crop management changes (increase use of

seedlings, so more pelleted seeds, increase plant population by area,(high density) etc).

In spite of such positive changes and increase of hybrids utilization we still have room to grow thru some market segment conversation to hybrids ( specially in onions, watermelon, okra, beets, etc).

One clear reason market is attractive is based on the direct presence of largest worldwide seeds companies here. They are all in Brazil with their teams and breeding stations. In addition to it we see more and more worldwide medium size vegetable seed companies (or companies who do breeding is a few species) hiring people to develop their work in Brazil market.


In order to help seed companies to start or to develop their business in Brazil we make available all the long experience and information we have at MNagro Consulting.

So, we are able to provide to your company information that will allow you save time & money, before to do high investment here.

We can design an specific project for your company based on the intention you have to invest and that will helps a lot to avoid spend too much time and money.

Below you can see some examples of info we can provide.

Tks very much for your time to read such message.

1. Brief comments by specie giving a quick and general view on such specie

Melon is a very interesting market in Brazil from seeds point of view. Reason for it is that basically 100% of market are using hybrids seeds. Also big part of Brazilian production is exported(about 50%) so the market does no suffer too much due to domestic consumption crises. Another advantage about melon crop in Brazil for a seed company is that there is a tremendous concentration on cultivation areas.
Basically 80% (or more) is in one growing region.Leading types of melon in Brazil are:
…………….

2. Photos and key features of leading products by segment

MELON

    2. A –YELLOW MELON SEGMENT
 
HYBRID MELON GOLDEX FROM FITO CO (SPAIN) – distribute in Brazil by AGRISTAR

    2. B –MELON PIEL DE SAPO SEGMENT
HYBRID MELON GRAND PRIX - SAKATA

    2. C –MELON GALIA SEGMENT

HYBRID MELON MC LAREN – SEMINIS

3. Brief indication of growing region in the country


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