ICL invests in CropX, makes first investment in Precision Ag
−− The investment follows the company's strategic decision to develop advanced solutions for the agricultural space
May. 3, 2018
CropX offers farmers a powerful combination of advanced soil sensor technology and cloud-based Ag analytics that integrates with top irrigation systems—helping farmers increase crop yield and reduce water, fertilization and energy costs - all in an easy to use mobile app.
Eli Amon, Executive VP, Head of ICL Specialty Fertilizers' stated: "CropX offers farmers a unique product and technology, which will provide a significant added value to our product portfolio in the fertilizers field – and to our clients. CropX's capabilities and its direct interface with farmers are well-suited to ICL's new strategy, as it will help promote premium, technology-based products, which offer the most focused and precise nutrition solutions to farmers".
CropX CEO Tomer Tzach : "Working with ICL gives us an opportunity to further advance our nutrient sensing abilities as we strive to deliver the world's most comprehensive, yet easy to use, soil intelligence platform. We look forward to tapping ICL's expertise to help us expand both our soil sensor capabilities and our global footprint."
More from AgroNews
- Brazil AgrochemShow 2018: Exemption of adjuvants from registration requires legal attention
- Most Chinese listed pesticide enterprises’ semi-annual performance in 2018 predicted to grow
- QSAR (Quantitative structure-activity relationship) Models: An Increasing Trend in Toxicological Evaluations for Pesticides Registration
- Interview Series 1: New Solutions for Control of Asian Soybean Rust in South America