Iteris appoints Joel Lipsitch as Vice President, Sales for Agriculture and Weather Analytics
May. 1, 2018
Mr. Lipsitch will lead the sales teams for AWA solutions including ClearAg® and ClearPath® Weather, reporting into Jim Chambers, senior vice president and general manager, AWA.
“I look forward to working alongside Joel as we continue to expand our global footprint and support the application of big data and environmental science to agriculture in our efforts to maximize sustainability and productivity,” said Mr. Chambers. “Joel’s track record of success in agricultural sales and marketing in North America and around the globe will position us for further growth, as we deepen our presence in the United States and expand our operations in Europe.”
Mr. Lipsitch brings over 15 years of experience in global agriculture. Most recently, he served in North American and global marketing leadership roles at Bayer Crop Science’s fruit and vegetable crop protection business. Prior to joining Bayer Crop Science, Mr. Lipsitch held sales management, account management, brand marketing and corporate strategy roles of increasing responsibility at John Deere, which included leading sales for a more than $120 million portfolio for John Deere Water in the Europe, Middle East and Africa region.
“I am thrilled to join Iteris at such a pivotal time for global agriculture as we further expand our focus in precision farming, irrigation and crop care,” said Mr. Lipsitch. “Iteris is highly respected in the field of digital agriculture and I look forward to leading the commercial growth of this exciting business in the United States and around the globe.”
Mr. Lipsitch earned a Bachelor of Arts in economics, with a concentration in environmental studies, from Williams College. He holds a Master of Business Administration from the Fuqua School of Business, and a Master of Environmental Management from Nicholas School of the Environment, both at Duke University.