Apr. 27, 2018
By Leonardo Gottems, reporter for AgroPages
The largest Brazilian maker of pesticides, Nortox, announced that it will expand its business to the Latin American market this year. In early 2018, it began operations in Paraguay, and in 2019, it expects to move its operations to Chile.
“After dedicating 64 years exclusively to the national market, Nortox wants to take its tradition and know-how in formulations and quality to farmers of other countries across Latin America. We want the expansion to occur in a planned, organized way, being aware that gain can also come from technology exchange with other countries,” said Nortox Commercial Director João Marcos Ferrari.
Marketing Manager of the Brazilian company Guilherme Acquarole highlighted that in the first three months of 2018, four new agricultural pesticides were launched in the national market: Atrazine Max Nortox, Tebuco 430 SC Nortox (Tebuconazole), Acetamiprid Nortox, and Acetamiprid Nortox 200 SP.
Acquarole emphasized that these products have formulations and differentiated registrations, maintaining the “company’s tradition to differentiate, even in the generic sector, making more with less.”
For 2018, the company projects six new products arriving at the end of 2018. The goal, according to Nortox, is to bring about a “robust portfolio that attends to the needs of all of its customers in all crop stages.”
“For 64 years, Nortox has been maintaining its values and ideas, ensuring farmers all over Brazil have confidence in our work and products. And everything fills us with pride. So, we will keep working, crop after crop, firm with our proposal to always be on the side of the Brazilian farmers,” said Acquarole.
“For 2018, the company aims to consolidate the launch of its line of hybrid seeds. We have already started with the exclusive distribution of five hybrids in the Brazilian market and have begun at full steam the formation of our own germplasm bank,” affirmed Acquarole.
According to the executive, the expectation is that in the next four or five years, the company will already have its own genetics available for Brazilian farmers all over Brazil.