Apr. 5, 2018
GrowGeneration Corp. (OTCQX:GRWG), GrowGeneration ("GrowGen" or the "Company") one of the largest specialty retail hydroponic and organic gardening store chains announced that the company has entered into an exclusive product development, research, and distribution agreement to exclusively sell a complete line of specialty products and powder fertilizers that enhance plant health and yields. Alliance, The Roots of Success led by Dr. Jorge Vivanco, has developed a line of specialty products that include soil microbials and high-quality powder-based fertilizers.
GrowGen will begin to sell the Alliance Biologics to all Hydroponic stores throughout the US and Canada starting in Q2 2018.
Alliance Biologics is the first product engineered and produced for GrowGeneration. Alliance Biologics is a synergistic blend of beneficial plant growth-promoting bacteria (PGPB). Bacilli are natural members of the soil community and form spores for improved resistance under harsh environmental conditions. Bacillus amyloliquefaciens lives symbiotically in the plant root zone and promotes root growth and enhances P availability. Bacillus subtilis increases plant growth in combination with normal fertilization regimens. Bacillus pumilus increases nutrient availability and plant growth by producing extracellular enzymes that free bound nutrients in growth substrate. Together, these microbes form a powerful ALLIANCE to give you more robust plants and increased yields. Because Alliance Biologics is manufactured as long-lived resistant spores form containing a spore germination inhibitor, our product has the longest shelf life on the market (at least 2 years). Our product will not change color and the microbes will not consume the other nutrients in the container.
GrowGen CEO Comments:
Commenting on GrowGen's Exclusive Distribution Agreement with Alliance Biologics, Darren Lampert, Co-Founder and CEO, said, "GrowGeneration aims to help growers maximize the health of their soils and to enhance plant health and yields. Our company is committed to developing and securing the rights to proprietary processes and products that can enhance our growers yields and overall health of their plants. Our exclusive product/ research and development agreement, with Alliance Biologics, led by Dr. Jorge Vivanco, provides GrowGen with a proven team of product developers who have worked globally with large agricultural companies."
Alliance Biologics Jorge Vivanco Ph.D. Comments
Commenting on GrowGen's Exclusive Product/ Research and Development Agreement with Alliance Biologics, Dr. Vivanco, said, "Our development and distribution strategy is to partner with GrowGen, who is well positioned to reach our targeted growers for our products. We are committed to bring quality and cost-effective products to the market. GrowGen's ability to educate growers about the benefits of Living Biologics, along with their distribution, logistics and sales infrastructure, in the hydroponic channels, made them a great choice for us to partner with to develop and sell to the commercial growers."