Bayer, a leader in processing peppers, gathers top sector representatives to analyse the future of farming
Nov. 28, 2017
|David Murcia, Pepper Crop Sales Manager.|
The event was held under the slogan “We listen to you”, which identifies the original working philosophy Bayer carries out through the Nunhems® brand, which is very much present in all segments of the food chain to foster a constant exchange of information in benefit to all.
|Analysing market trends and developing new formats and packaging presentations aimed at meeting the demands from new consumer profiles was another of the topics widely discussed at the Lisbon meeting during an interesting roundtable.|
Improved decision making in the field through digital farming is another decisive element for the future of processed peppers. During the event yesterday, it was made clear that the constant rise of new applications will revolutionise “right from the palm of your hand” the way crops are grown and will help producers and processors optimise their crops through adequate information processing “using new digital tools with unlimited possibilities,” explained Pablo García-Nieto, from Bayer.
Improving mechanical harvesting is one of the main challenges of the future for the world processed pepper sector. This sector is in a phase of technological innovation and the gradual inclusion of more and more advanced harvesters, which are two important allies for increasing efficiency, sustainability and profitability. For this reason, Bayer shared some of the most outstanding technological innovations with the major European pepper processing companies with collaboration from Elvin Stoltzfus, the founder and president of Pik Rite, the North American company which specialises in mechanical harvesting technologies.
|Artur Dias Santos, reported on the most adequate strategies for the industry for minimising and streamlining the presence of remains in pepper crops.|
To this end, the moderator of the meeting, David Murcia, agreed with those in attendance upon acknowledging that it is very likely frozen peppers will see its commercial positioning strengthened in the coming years given that they offer nutritional value and flavour at a very attractive price for large segments of the population. “We must keep in mind the signs we’re seeing in the markets because consumers are constantly evolving and this forces the rest of the food chain to also be in a constant process of change,” said David Murcia, who highlighted the importance of “whatever we do, we have to be continuously connected with our consumers.”
As concerns the food safety consumers and the distribution chains demand, the Vegetable Seeds representative of Bayer in Portugal, Artur Dias Santos, reported on the most adequate strategies for the industry for minimising and streamlining the presence of remains in pepper crops. The section dedicated to market trends concluded with an interesting presentation by Elena Ozeritskaya, a Fresh Insight consultant. The engaging conference yesterday ended with a successful motivation and leadership talk from consultant José Juan Aguado, in representation of Atman Teambuilding.
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