Oct. 18, 2017
Solvay recently held an Agro Tech Day in Shanghai, China, successfully attracting more than 140 customers, partners and professionals. During the Group’s first multi-client tech day held in China, Solvay Agro presented an array of products for the emerging agrochemical markets and explained how customers could address the global challenges faced by industry. Particularly in China, environmental inspection campaigns are forcing agrochem companies to modify their products or remove certain components from their production.
Solvay Agro Tech-Day
Farming may be one of the world’s oldest occupations, but the activity remains fast-evolving. With exciting developments such as biology breeding, advances in agricultural machinery and agronomy, crop nutrition and protection, as well as an increasing focus on environmental and plant protection, the agrochemical products that farmers rely on are not only becoming safer, but also more compatible with various, fertilizers, pesticides and micronutrients. Solvay’s sustainable products are guided by these principles, introducing new concepts into crop protection market and producing cross-section innovations that improve upon on existing technologies.
The event revolved around four topics: plant protection, enhanced efficiency fertilizer (EEF), seed treatment and agricultural film auxiliary. Through various ways including technology demonstrations and seminars, Solvay experts from agrochemical field helped customers gain a deeper understanding of Solvay agrochemical products and technologies whilst strengthened the value propositions in agrochemical market.
For crop protection solutions, Solvay Novecare GBU presented the latest innovative and sustainable solutions comprising eco-friendly and versatile solutions on formulations, right-to-target adjuvants with anti-drift and anti-rebound properties designed for aerial equipment. In particular, drone spray solutions has stimulated intensive discussions.
Fertilizer is food for plant, but overuse of fertilizer results in not only economic loss but also environmental issues. Solvay’s AgRho N-Protect™ is a liquid fertilizer additive that helps protect nitrogen, enabling farmers and fertilizer companies to use nitrogen fertilizer more effectively and helping to protect the environment by reducing the release of ammonium and nitrous oxide into the air, as well as reducing the leaching of Nitrate into the rivers.
Agricultural film, too, has become an important tool for farmers, alongside seeds, fertilizers and pesticides. These durable films withstand high solar radiation and high temperatures, providing a greenhouse environment with high light transmission to promote plant growth.
“It was a unique experience to reinforce our relationship with customers, understand their new needs & requirements based on upcoming regulations or grower demand," said Benoit Abribat, Senior Vice President of Agrochemicals, Solvay Novecare. "Our customer expectations validate our strategy, enabling us to show for the first time the importance of sustainable and high efficacy co-formulants in China where the government targets zero growth of agrochemicals and fertilizer consumption by 2020."
Solvay's Managements talking with clients
“We have built long term partnership with Solvay, which is able to propose an integrated offer rather than simple additives,” said Robert Bao, Head of ADAMA China Sourcing Center. “I am impressed by the full range of Novecare’s offerings and strong presence in Asia, as well as new innovations for safer and more sustainable solutions that conform to local regulations.”
“Agro Tech Day gives us a great opportunity to demonstrate our agrochemical solutions to customers in Asia and help them solve the technical issues that have troubled them for a long time,” said Albert Huang, Solvay Asia Strategic Marketing Director. “Through technology sharing, we’ve not only had in-depth conversations with our customers, but have also learned their specific needs so that we can offer customized solutions and build long-term partnerships.”
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