Nihon Nohyaku Upbeat on Overseas Sales of New Insecticide

Nihon Nohyaku said that it had set a target of 8 bn yen (&84 mn)-9 bn yen in annual sales in 3-4 years for its novel insecticide Axel Flowable in overseas markets, where co-promotion is being carried out with BASF SE and pesticide registration had been completed in 26 countries as of December 12, 2009. It also plans to launch the product in Japan this year, aiming for annual sales of 1 bn yen.

Axel’s active ingredient is the company’s internally developed metaflumizone, which has a different action mechanism from other insecticides that kills its targeted insect pests through nerve paralysis. It has shown outstanding efficacy against Lepidoptera and Coleopteran insects that are more common outside Japan, with demand also growing in the areas of harmful bees and ants.

In Japan, Axel was registered in September 2009 as a pesticide against cabbage moths and Chinese-cabbage diamondback moths. Nihon Nohyaku plans to register it as a pesticide against more insect pests before starting full-scale marketing this year.

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