Melon 1, Syngenta working on fresh-cut watermelon
Syngenta has developed the firm-flesh varieties specifically for the fresh-cut market.
Melon 1 already has established relationships with large national U.S. processors, and Crisp Delight watermelons are currently being shipped across the eastern U.S.
To keep up with the initial supply demands, Melon 1 has Crisp Delight and Crisp Desire planted in its farms along the East Coast, from Florida to Delaware, as far west as Kentucky, and as far south as Central America.
“We’ve had great success already with growing these firm-flesh varieties in the U.S. and in Central America,” Rich Chastain, partner at Melon 1 said in a news release. “However, we know the potential that this fruit has for the fresh-cut market, so we have plans to continue to expand our presence in that market, and the presence of Crisp Delight and Crisp Desire.”
By the end of 2017, Melon 1 will have increased plantings and harvests of the varieties for three years in a row.
Melon 1 and Syngenta now are trialing new firm-flesh varieties that are not yet available commercially, including a yellow-flesh variety. Melon 1 has been sampling the new products over the last year at the Produce Marketing Association and Southeastern Produce Council trade shows.
More from AgroNews
- 2,4-D survey in China：Oversupply has occurred, still facing challenges from environmental protection pressure
- 2018 CPEW will hold a closed-door Business Matching Meeting for overseas participants and leading Chinese agrochemical suppliers
- Monsanto: Ushering in the Next Wave of Agriculture Innovations with Emerging Tech Trends and Integrated Solutions for the Farm
- FarmHannong seeks to lead global green bio market