Adama Enters into a Global Collaboration with RiceTec to Bring Advanced Weed Control Solutions to Rice Farmers Worldwide
Jun. 28, 2017
Following Adama and RiceTec's successful collaboration in the US, launched earlier this year, it was decided to make the collaboration global, capitalizing on RiceTec’s business units based in Asia and the Americas and its expanding export business, as well as Adama's comprehensive commercial platform in over 100 countries.
As part of the collaboration, Adama and RiceTec will work together to develop and market herbicide-tolerant systems in rice. RiceTec will introduce herbicide tolerant traits to its high-performing hybrids, and Adama will provide high-quality herbicides. With rice hybrids that are resistant to Adama herbicides, farmers will be able to benefit from new tools for weed control while providing a high level of protection for their crops.
Adama's herbicides for rice have been tested with RiceTec seeds and have clearly demonstrated safe and effective weed control. The scope of the agreement includes the development of Imidazolinone- and Acetyl-CoA carboxylase- tolerant traits and associated herbicides.
Walter Costa, Vice President Marketing & Product Strategy at Adama, said, “We are very happy to collaborate with RiceTec in the expansion of our herbicide offering for the rice market. It is critical that the herbicide industry continues to deliver innovation and develop enhanced crop protection products and services for the farmer. The Adama-RiceTec offering will represent a complete seed and weed management system that will help farmers get the most from every production hectare."
Mike Gumina, Global CEO at RiceTec, said, “As we work to revolutionize rice production at RiceTec, this partnership with Adama is naturally synergetic. We’re confident our herbicide tolerant hybrids combined with Adama’s herbicides will help farmers, and this global launch will benefit farmers beyond US borders.
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