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Nidera presents RED IN distribution system in Argentina
May. 29, 2017
Nidera B.V. (a member of COFCO International)
NetherlandsFollow
Netherlands
Nidera is launching a new commercial strategy with the presentation of RED IN (Integrated Nidera Network) in Argentina. It is a consolidated and extensive distribution network of sales exclusive added to the previous network of the company. The goal is to widen the company's reach with the customers and maintain closer contact with farmers in the country.
The new system will add over 80 distributors that will work uniquely with Nidera's portfolio of seeds throughout the productive zones in Argentina. “Through the launch of this system, we expect to be the best company in the sector,” Germán Glineur, director of Nidera Seed, said while highlighting the fundamental role that it would play in the sales system.
RED IN is the result of arduous work undertaken two years ago, when Nidera suggested the necessity of redesigning its commercial strategy by focusing on the true protagonists of agricultural activity: Farmers. Following a deep market analysis, the project finally became a reality.
“The distributors in the field will be true representatives of Nidera, and the idea is to make them the image of the company,” emphasized Ignacio Beltramino, commercial manager of Nidera Seeds.
In this sense, it is fundamental to achieve a perfect alignment of goals and strategies for each of the actors, he remarked.
“It is important that the distributors consider themselves our allies and share our goals, ambitions and values,” the executive added.
“Of the total distributors integrated in the RED, a large percentage has worked with Nidera for a long time, and the remaining are new actors who have been carefully selected,” stressed Glineur.
He highlighted that the RED would bring benefits by providing better services to each of the customers. First, a work plan will be designed with precision, taking into account the size of hectares for each crop that will be planted in each zone with the goal of strengthening the long-term relations with the customers and conducting a personalized follow-up with each one of them.
The connection with the farmer is one of the fundamental premises of the RED, and to strengthen it, a process of trustworthy, simple, and professional salespersons is necessary, besides a commitment to the administrative management and providing post-sales service to monitor and give alerts on the behavior of the crop.
All of this can be achieved through full dedication and staff work. “The needs of the customers must be understood and from that a differential value can be generated. We should ensure that each producer is satisfied with what was chosen,” affirmed Beltramino.
The implementation of RED IN will mean advancing its commercial strategy and the opportunity to grow. “If we do it with passion, I am sure that we will be the best seed company in a short time,” concluded Glineur.
Source: AgroNews
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