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Innovate Ag to launch bio-insecticide Sero-X in Australia
May. 11, 2017
Innovate AG Pty Limited
AustraliaFollow
AustraliaA world-first plant-based insecticide will officially launch in the heart of one of Australia’s strongest agricultural regions on Friday, May 12.
The company responsible for the development and commercialisation of Sero-X®, Innovate Ag, will host an invitation-only launch at their headquarters in Wee Waa, North West NSW.
Sero-X is the result of over 15 years of trials and research into the insecticidal properties of butterfly pea, which led to the identification of peptides and cyclotides found in the legume. The non-toxic, bee friendly product is set to revolutionise food and fibre production world wide by offering an extremely effective organic alternative to traditional synthetic pesticides.
Innovate Ag Director, Nick Watts, says the official launch of Sero-X will be a momentous occasion for agriculture and related industries around the world.
“It is the beginning of a journey which will allow us to harness naturally occurring plant extracts and compounds – much like the discovery of Pyrethroids which eventually saw DDT removed from the market,” he explains.
“Plant extracts and peptides will allow the development of naturally occurring pest control methods which will reduce if not eliminate our reliance on synthetic chemistry."
“The launch of Sero-X will one day be a point on a timeline that marks the moment at which botanical products, that have peptides as their primary active ingredient, were first commercially available."
“We also fully expect that this research will allow greater insight into how we can harness the power of plants to aid in development of human health products and systems.”
Source: Innovate Ag
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