Apr. 28, 2017
NewLeaf Symbiotics announces that Sherman Hollins will join the company as Business Development Manager. He will play a prominent role in establishing NewLeaf biological products in the marketplace.
Hollins brings in-depth experience in marketing various agricultural technologies to improve crop efficiency and yield. Hollins comes to NewLeaf from Arysta LifeScience where he assisted in the coordination of sales teams’ interface with the market via channel partners and managed key accounts in row crops, seed treatment, biologicals and other crop segments to service channel partners. Previously, Hollins worked in similar positions for Becker Underwood, AGDATA and BASF. He holds a bachelor’s degree in agricultural economics from University of Illinois, Champaign-Urbana, and a master’s degree in business administration from University of Iowa-Iowa City.
“Sherman brings a wealth of agricultural business knowledge and marketing savvy to NewLeaf. His expertise with Arysta and other channel partners will help pave the way for commercialization of our biologicals in agriculture,” says Mike McFatrich, NewLeaf Vice President, Business Strategy & Development. “With his skills, Sherman can build upon the solid relationships which NewLeaf has initiated with crop input suppliers and convey the value of NewLeaf technology throughout distribution channels all the way to farmer end-users.”
Hollins says, “The agricultural market is hungry for new technology, particularly biologicals. It’s a technology that’s rapidly changing and improving. My job will be to help align our novel and practical crop solutions that NewLeaf products deliver with the needs of our channel partners and, ultimately, benefit growers.” He adds, “I look forward to contributing to the delivery of this highly-effective technology, which is grower-focused and environmentally prudent. With the science NewLeaf is advancing, it’s good news for growers.”