By Leonardo Gottems, reporter of AgroPages

Dow AgroSciences has expanded two initiatives that have adopted an innovative approach to the relationship with customers and taken knowledge and training to the field: the “Expedition of Agriculture for Life” and “Digital Library.”
 
According to the coordinator of Good Agricultural Practices Program at Dow, Ana Cristina Pinheiro, this shows the “commitment of the company with sustainability of the farm business.” 
 
According to Pinheiro, the project “Expedition for Agriculture for Life” came from the idea of promoting the four pillars the company considers of extreme relevance for agriculture: Weed Management, Integrated Pest Management (IPM), Application Technology and Worker Safety.
 
Ana Cristina Pinheiro
Coordinator of Good Agricultural Practices Program at Dow
With the goal of reaching producers, consultants, agronomists and experts, a truck of 7 meters in length and 2.5 meters in width, was specially projected for the realization of training for groups of approximately 15 people. With a duration of four hours, each presentation has a theoretical part, practical interactions and interactive games. The tour will go through 20 municipalities in eight Brazilian states: Rio Grande do Sul, Paraná, São Paulo, Minas Gerais, Goiás, Bahia, Mato Grosso and Mato Grosso do Sul.
 
“In all of the cities that we passed through, the public has beaten expectations and we already had to increase the number of training sessions programmed to meet the demand requested. There were also requests by some universities linked to Agronomy major or related to receiving this training in their localities,” said the coordinator. 
 
The Digital Library of Good Agricultural Practices at Dow AgroSciences was created to reinforce and widen the work developed by the company in this area. The idea is to take to the public knowledge and information about the quality of major pillars that permeate all procedures for the crop.
 
 

Diverse tools, such as webinars, e-books, articles, videos, among others, are used to provide specific content about weed management, IPM, application technology and worker safety in a faster and accessible way.
 
The digital performance of Good Agricultural Practices migrated from offline to a hotsite and social networks. With a dedicated action of production content added to the release of web links and social media, the acquisition of followers and leads has grown with each message and social content published. After six months in this universe, there were high indices of reach, interactions and brand recognition.
 
“The investment in technology and education is aligned with the goals of the company, which focused on the importance of training and disseminating the best recommendations through integrated practices in all of the stages of crop and production. This project brings more power to our Good Agricultural Practices program. This guidance inspires us and moves us to work more and better for a technology that helps farmers in your day-to-day,” concluded Pinheiro.