The 11th Brazilian Cotton Congress, an event held by the Brazilian Cotton Growers Association (Abrapa), which takes place between August 29 and September 1, 2017 in Maceió, will mark the presentation of the new phase of the multinational Monsanto in Brazil. At the event, the company will introduce its new visual identity for cotton, besides its strategies for the crop, and the extent of global investments to be made on research and development in the coming years.
 
On the occasion, the company will provide information on the Bollgard III technology, which was recently approved by the National Technical Commission of Biosafety (CTNBio). However, Monsanto's new cotton will not be available at the Congress because it has proceeded for registration.
 
During its passage through Brazil at the end of March, in a gathering with directors of the Abrapa, Hugh Grant, CEO of Monsanto, confirmed that after the regulatory approval, Monsanto and Bayer, combined, will invest around US$2.5 billion on research and development (R&D) globally under five platforms: Genetic improvement, biotechnology, biologicals, crop protection and digital agriculture for soybean, corn and cotton. 
 
“It is a new push that will be favorable for the sector,” affirmed Rodrigo Santos, Monsanto CEO for South America. In Brazil, the multinational has maintained 22 research stations for tropical agriculture with some 400 researchers.
 
According to Santos, the country is a strategic market and the good relationship with the growers' association makes the decisions of the multinational more precise. “The association does a fantastic work of providing leadership in the sector, being one of the most professional rural associations in Brazil. The promotion of the Brazilian cotton in the domestic and external markets, for instance, contributes to the development and strengthening of all the productive chain. Among these actions, we must highlight the Congress, as an important vector for diffusion of technology, and means to showcase what is newest in cotton crops,” revealed the executive.
 
Arlindo de Azevedo Moura, president of the Brazilian Cotton Growers Association, noted that Monsanto participated actively since the beginning of modern cotton planting in Brazil, and the success of the activity was related to the multinational. 
“The company is a long-time partner of the Congress, and will participate in this edition in a special way. We hope to clarify to the cotton grower and all the productive chain,” said Moura.
 
Eduardo Navarro, a leader of the cotton business of Monsanto in Brazil, the company’s stand will reflect its new phase. “It was configured according to the new standards of visual identity and will have infrastructure to attend to the productive chain and favor the diffusion of information. It will be equipped with a plenary and meeting room, where we will present the strategy of Monsanto, reaffirming our commitment to the sector,” concluded Navarro.