Brand Finance Chemicals 10 2017
Mar. 22, 2017
Dow, the second most valuable and second fastest growing brand, has a value of US$4.7 billion after enjoying 57% growth. At the end of 2015, the company announced that it had commenced operations at its new ethylene production facility in Freeport. Dow’s Gulf Coast investments will provide a solid foundation for long-term growth whilst bolstering market competitiveness. Dow is nearing the end of the regulatory approval process for its upcoming merger with DuPont, whose brand value has grown 29% to US$3 billion. The US$130 billion deal could be concluded as early as the second quarter of this year. The aim of the mega-merger is to create a stronger agri-chemical business. A rebrand or new combined brand could result in ‘DowDuPont’ topping the league table next year, however given significant anti-trust concerns, keeping the brands separate post-merger could be advisable.
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