Adama launches its global brand and new products for China in the event of “Simplicity, the Way Forward”

On November 18th, 2016, Adama held a grand event “Simplicity, the Way Forward” for brand launch in Jingyuan Art Center, Beijing, China. More than 200 key customers, representatives from major media, strategic partners, senior leaders of ChemChina and Adama were invited to join in the exciting event with dynamic lighting decoration and enjoy a feast for the sense of both sight and hearing.

Themed as “Simplicity, the Way Forward”, the event smartly interpreted Adama’s unified global brand and logo by holographic video and also released new packages and products to be launched in 2017 as well as prominent products for the future.


                                                      ADAMA Launches Its Global Brand in China

Divided into four chapters, the whole brand launch revealed the message implied by the name of Adama that farmers and farming foster the world and the holographic video illustrated the company’s belief in the origin of all matters and the co-existence of man and nature with the perfect marriage of the drum sound.

The three major categories in Adama’s portfolio are fungicides, insecticides and herbicides. As the second important section of the launch, the “title track” products for 2017 and key products for the near future were unveiled in amiable colors. The atmosphere were boosted and all participants were amazed over and over again by the combination of holography and leading figures

Adama has had a series of outstanding fungicides sold in China, such as “Merpan”(80% Captan), “Bumper-P”(400 g/L Prochloraz +90 g/L Propiconazole ), “Teb-C”(320 g/L Captan +80 g/L Tebuconazole ) and“Custodia”(11% Azoxystrobin +18%Tebuconazole ), all of which were also demonstrated with a new look in the event.

Actually in China, its fungicides have been regarded as an industrial benchmark and Merpan, which has been granted with the “Contribution Award of Crop Protection “this year, is a classic one known as an all-round fungicide and expert of beauty for fruits because of its high efficiency, broad spectrum and non-resistance risk.

The newly launched Custodia, as an excellent killer of diseases hard to prevent and control, enhances both the health and qualityof fruit and vegetables. Bumper-P has been well recognized as “Smart way to Flourish” by large number of growers for its effectiveness against three major diseases of rice. Teb-C is not only protective and curing but also makes fruit more lovely and tasty.

Adama also released two brand new products in the event, one of which is Apropo(75 g/L Azoxystrobin + 125 g/L Propiconazole ), another sharp weapon against diseases on rice. It is stronger in preventing disease and protecting leaves while enhancing yields and quality of rice.

“Ji Chu” (5% Diflufenican +50% Isoproturon ), a product targeting various resistant weeds for wheat, also made its debut during the event. As a mixture of two active ingredients, it has different model of action from the currently popular ALS and ACCase inhibitors. It can be used to prevent and control both annual grassy and broadleaf weeds that are already resistant against normal herbicides.

In conclusion, Adama unveiled Nimitz and other star products to be launched in China in the near future, suggesting its determination to help farmers all around the world to increase both their yields and income. The specific launch date depends on the registration approval.

Adama continues to expand its capacity and enrich its portfolio. It is now building a production hub in Huai’an, Jiangsu to meet its global demand for crop protection. The R&D center established in Nanjing, as one of the footprints around the world, is playing the role to bridge China and the oversea market for technology exchange. The company stands firm with balanced development for all business pillars in order to provide comprehensive solutions of crop protection.

Bearing in mind its mission in China and for the future, Adama will spare no efforts to be a leading player offering farmers comprehensive and high-quality agricultural solutions.

ADAMA is a leading multinational player to create simplicity in agriculture and provide comprehensive and high-quality solutions. Established in Israel seventy years ago, it has grown to cover more than 120 countries by sales and offered more than 300 AIs and 1,000 products. With one of the most comprehensive portfolio, it provides qualified, differentiated and efficient herbicides, insecticides and fungicides to farmers around the world in order to enhance both their yield and income.