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Plant Impact: How to impact the yield and quality of plant positively ?
Oct. 20, 2016
Plant Impact PLC
United KingdomFollow
United Kingdom
Editor's Note：Plant Impact plc is a UK-headquartered company that leads research and development in crop enhancement to create products that growers can rely on to get more yield from their crops. They use their agricultural expertise to find efficient, cost effective ways to offer solutions to those growers across the world. Their foliar spray and seed treatment products use synthetic and naturally occurring biostimulants to manage a plant’s natural responses to heat, drought and salinity stress as well as stresses caused by the application of other chemicals. Romina Gueli, Commercial and Marketing Director for South Cone of Plant Impact, recently took an interview with AgroPages, having shared with us her professional viewpoints on How to impact the yield and quality of plant positively by crop enhancement products.
Q1: What is Plant Impact's mission?
Plant Impact is focused on the research and development of crop enhancement products that growers can rely on to improve the yield and quality of their crops. To feed the growing population, we must increase the amount of food we grow by 60% by 2050*. Climate and other factors reduce crop yields worldwide and on average, the world’s most significant crops such as soy, wheat and maize, produce less than 50% of their maximum potential yield. Robust tests and trials have proven that Plant Impact crop enhancement products help farmers improve their yields, so that they can harvest and sell more, and better quality produce.
Q2: Could you overview the main business of Plant Impact?
We are developing thoroughly-tested crop enhancement products which consistently and reliably improve average crop yields and quality attributes. We focus our R&D capability and academic partnerships on furthering our fundamental understanding of the physiological and environmental factors which effect the growth and yield of important world crops including soybeans, wheat and cocoa. We market products in 20 countries, via regional agrochemical distributors and global strategic partners that growers trust. Leading products include Veritas® for soybean crops, available to Brazilian, and Paraguayan growers via Bayer CropScience, Fortalis, also offered through Bayer CropScience to Argentinean growers, Banzai™ available to cocoa growers in West Africa via Arysta LifeScience and several products for horticultural crops via leading distributors across Europe and the Middle East.
Q3: Could you introduce the latest dynamics R+D of Plant Impact?
Using in-house scientific research and via collaborations with our international Scientific Advisory Network as well as academic and research institutes such as Lancaster University and Rothamsted Research, we have developed reliable crop enhancement products that improve both yield and quality. Over a 4 year period, more than 1600 field trials have proved the impact of the products and their compatibility with other plant protection inputs. Our current R&D pipeline is focused on further developing our portfolio of soybean products as well as introducing the first crop enhancement product for wheat.
Q4: Could you introduce the business model or strategies of Plant Impact in Latin America?
For the distribution of crop enhancement products in Latin America, Plant Impact has signed an agreement with Bayer CropScience to develop yield enhancing technologies for soy cultivation. The agreement encompasses a multi-year partnership for Plant Impact to develop, and Bayer CropScience to potentially commercialize, new products in the soy markets of the Americas, including Brazil, Argentina, Paraguay and possibly Bolivia. We market our products via regional agrochemical distributors and global strategic partners that growers trust.
Q5: What plant enhancement products have been launched by Plant Impact in Latin America and relative advantages of them?
Veritas®, which aids in soya pod setting and grain filling, was launched in Brazil in the 13/14 season, and has demonstrated to lift yields of Brazilian soya by 180 kg per hectare, equivalent to an extra 5-6% on average market yields. The Company will also be launching Veritas in Paraguay this year and testing it in the Bolivian soybean market with expectations to launch in the 17/18 season.
Fortalis, the second generation of our CaTTM technology, which has been developed over recent years, will be introduced in Argentina in the 2016/17 season. Similar to Veritas, FortalisTM uses a new formulation to further increase yield by improving the mobility of calcium throughout the plant. FortalisTM delivers an average of 194 kg/ha and is also compatible with all insecticides and fungicides marketed in the country.
Biog: Romina joins the company from Dow AgroSciences, where she was most recently the Sales Director for Argentina and the Southern Cone region. Prior to that, she held various senior product and business marketing roles for Dow, and had an early career at Zeneca and Syngenta. She is a trained agronomist and published academic, with a BA from the Pontificia Universidad Católica Argentina (Buenos Aires), and an MS from the University of Missouri. She lives in Buenos Aires and brings a broad mix of skills and experience, including fluency in the English, Spanish and German languages.
Source: AgroNews
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