Monsanto, Red Cross partner on rural safety app

Monsanto Company and the American Red Cross announced recently a three-year partnership that adds rural safety content to the American Red Cross First Aid App. The collaboration will help ensure that individuals and families in both rural and urban communities have access to life-saving information and other safety resources.

"Spring planting will begin soon in regions across the United States, and may have already started in some locations," said Rod Denton, Global Environmental Safety & Health Lead at Monsanto. "It's extremely important to keep safety top-of-mind during this busy time of year for farmers and everyone involved in U.S. agriculture. The Red Cross First Aid App and its new farm-focused content will be a valuable safety resource for both our customers and employees."

Monsanto is the exclusive sponsor of the Red Cross' award-winning first aid app, which now features videos, tips and other interactive content to promote topics such as child safety and emergency preparedness on the farm, as well as safety content related to all-terrain vehicles (ATVs), grain bins, farm electrical safety and more.

Designed for Apple and Android mobile devices and tablets, the app features preloaded content that gives instant access to all safety information at any time, regardless of internet or data connection. To date, the app has been downloaded more than 3 million times.

"We are extremely grateful to Monsanto for their help bringing this lifesaving information to our agricultural communities. Our rural families will be safer and better prepared thanks to this partnership with Monsanto," said Cindy Erickson, CEO, American Red Cross of Eastern Missouri.

"The Red Cross has had a strong presence in local communities throughout the country for more than 135 years," said Denton. "The new content mirrors our strong focus on safety and support for rural communities, and we're proud to partner with them through this unique sponsorship."