Jul. 29, 2016
In recently,Plant Impact proven soybean crop enhancement products have arrived in the US and are already making an impact on selected farms. In just a few short months we have established a team of experienced US ag professionals at RTP, North Carolina and set up over 200 grower yield comparison demos of our yield improving Fortalis™
foliar spray product across US soy-growing States. The immediate task with these US demos is to achieve yield increases consistent with those that growers in Brazil have achieved with Veritas®
soybean product over several years.
The US team is headed by Mike Eade as North American Marketing and Commercial Director, previously of DuPont Pioneer. Mike said “We’ve made a great start in carefully identifying grower cooperators to compare our new crop enhancement product for soybean, Fortalis™ vs untreated checks and fungicide alone vs fungicide plus Fortalis™. These are a group of the US most innovative and experienced growers. I’m looking forward to working with these growers and to seeing the result of their yield comparisons; we’ll have excellent data to prove efficacy for 2017 and beyond.”
The North America business follows several years of consistent, yield-improving success in other markets, in particular Brazil where soybean growers have seen average yield uplifts of over 5% each year. This is also an ideal time to bring proven crop enhancement technology to the US, as growers seek more innovative and cost effective ways to improve productivity in a climate of tough soybean and wheat crop prices.
Mike added “Plant Impact has been working with Bayer CropScience for the past 4 years to launch our Veritas® soybean product in Brazil and we recently announced that we will jointly introduce Veritas® in Paraguay and Fortalis™ in Argentina this upcoming season. These innovative products have truly improved soybean pod retention, resulting in a cut in yield gap* and positive ROI for the grower and the channel. With this track record, it’s clearly time we introduced them to our US soybean growers too.”
What’s the crop yield gap*?
Crop enhancement products can help growers worldwide to harvest more produce from their land. It can do this by moving the grower’s average yields closer to his or her potential maximum, regardless of the challenging climates and conditions that often hold them back. Plant Impact call this difference between average and potential the ‘yield gap’ and Plant Impact are helping to improve global food security by focusing our efforts on closing that gap.