Plant Impact plc recently announced the introduction of Fortalis™ to Argentina and of Veritas® to Paraguay. This extends Plant Impact’s ongoing business relationship with Bayer CropScience and establishes the Group’s business operations in the Southern Cone of Latin America.
Fortalis™ and Argentina
Fortalis™ is Plant Impact’s newest product for soybean yield enhancement. Bayer CropScience Argentina will introduce Fortalis™ to the world’s third-largest soybean producing country in the 2016/17 growing season via the Bayer Argentina Ambassador Network. This new foliar spray is Plant Impact’s first formulated product to use the second generation of the Group’s CaT™ technology, which has been developed over recent years, tested successfully in Argentina, Brazil and the United States and is subject to a pending patent application.
Veritas® and Paraguay
As a further extension to the Group’s relationship with Bayer CropScience, sales of its established soybean crop enhancement product Veritas® will begin in Paraguay in the 2016/17 growing season. Veritas® has increased soybean yields consistently over the last 3 years in Brazil, with grower demonstration trials during 2015/16 also showing strong results across Paraguay.
John Brubaker, CEO of Plant Impact, said "I am pleased to announce the introduction of Fortalis™, the geographic extension of Veritas® and this important expansion of our relationship with Bayer CropScience. Advances in technology are always exciting, and given recent political and economic developments in Argentina, we are proud that soybean growers in this market will be the first to use this next generation technology to improve their crop yields and overall profitability."
Hernan Bagliero, Head of Bayer CropScience division for South Cone, said "We are pleased to extend our partnership with Plant Impact to the Argentina and Paraguay markets, and we are confident that Fortalis™ and Veritas® will be a success by bringing to our customers an improvement in soybean yield and farm profitability."
To support these important product introductions, Plant Impact is extending its geographic footprint by establishing operations in Latin America’s Southern Cone, with a team in Buenos Aires headed by Romina Güeli as Commercial and Marketing Director. Romina joins Plant Impact from Dow AgroSciences, where she was most recently Sales Director, Southern Cone with responsibility for Argentina, Uruguay, Paraguay, Bolivia and Chile. Her career has also featured various senior product and business marketing roles for Dow, Zeneca and Syngenta. She is a trained agronomist and a published academic, with a BA from the Pontificia Universidad Católica Argentina (Buenos Aires), and an MS from the University of Missouri, USA. Romina brings a broad mix of skills and commercial experience to her new position, as well as fluency in the English, Spanish and German languages.