Brazil: Microquímica announces 20% growth in Brazil
Jul. 7, 2016
Microquímica, a Brazilian producer and trader of inoculants, agrochemicals, and fertilizers, has ended 2015 with revenue growth of 20% and foresees similar results for the end of 2016.
Operating for four decades, the company owns two factories in Monte Mor and has its headquarters in Campinas, São Paulo State.
Microquímica's 1,500 customers include major agricultural groups, small-scale farmers, dealerships with professional units, and businesses focused on niche markets. The company directly employs 65 people who work as agronomists and agricultural technicians.
The marketing manager of Microquímica, Anderson Nora, attributes the company's success to a range of measures adopted over the years that led to a strong expansion in the field with a diversified product range in the last two years. Some of these measures included improving the company's professionalism; investing in innovation, management, control and adjustment of business strategies; and championing strong communication, brand awareness and the benefits of the company's products.
According to Nora, 2016 has been a challenging year. “Over the course of the year, we have seen opportunities and challenges. The agricultural sector is very dynamic. A range of international factors that are part of our business as well as factors not directly connected to the business can affect it. We know the challenges---the commodities fluctuations---but even with these challenges, which we expect to face throughout the year, we have forecast impressive growth of roughly 20% in 2016 compared with 2015. We have worked with this goal in mind and have achieved the targets in June,” Nora said.
Microquímica commemorated its 40-year anniversary at the 23rd edition of Hortitec, an exposition of horticultural techniques for protected crops and intensive crops, held on June 22- 24 in Holambra, São Paulo State. Some 460 exhibitors participated in Hortitec, which was attended by over 28,000 people. The event reinforces the leverage the agricultural business has on the overall economic outlook. “The main aim of this fair was to establish relationships and create awareness. It does not have a long history of deals being closed, but it is fundamental in helping us increase our presence in the region,” Nora stated.
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