Credenz: global soybean seed brand of Bayer arrives in Brazil

Bayer has just announced the launch of its global soybean seed brand Credenz in Brazil, which will be available in the market during the 2016/2017. According to the manufacturer, the product was developed based on “Bayer expertise on the soybean crops, integrating differentiated genetics and an innovative traits platform”.

"It is a big satisfaction for Bayer to announce its own soybean seed brand, Credenz. We have the goal of advancing more in the soybean seed market, offering Brazilian producers all of its expertise on innovation of the soybean crop, which has great potential and needs high technology to attend global demands for this important agricultural commodity,” explains Eduardo Mazzieri, Bayer's Seed Director in Brazil.

With the restructuring of the soybean seed business in Brazil, which started in 2010, Bayer acquired Brazilian companies and achieved to gather different germplasm characteristics. This resulted that the company achieved the Credenz seed quality, adapted to all necessities of each productive region in Brazil.

"In this market, which evolves so fast, it is essential to enable the access of producers to grains with unique characteristics and custom-made to attend the specific necessities of Brazilian production. To attend these necessities, we invested on five stations of soybean seed production of Credenz in Brazil, to provide the most modern to Brazilian soybean producers and contributing to the growth of this important crop for the country,” highlights Hugo Borsari, Soybean Seed Business Director at Bayer.