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Rob-See-Co corn brand will again be available in 2016
Aug. 25, 2015
After a 75 year absence in the marketplace, the Rob-See-Co corn brand will again be available to growers for the 2016 planting season.
Rob-Se-Co CEO, Rob Robinson explains, "Selling Rob-See-Co brand corn products in the market is an exciting next step in being able to offer a wide range of genetic options for our customers as well as building brand awareness and brand equity for Rob See-Co.
We will continue to offer the Innotech brand which provides us access to all products and traits that come through the Syngenta research pipeline."
"This combination of the two brands will ensure we deliver highly competitive hybrids at a fair price. The intent is to not differentiate in regard to price, performance, etc., but to build and maintain positive brand equity for both the Rob-See-Co brand as well as the Innotech brand.
"Putting the best hybrid package together for a customer will most often require utilizing hybrids from both the Rob-See-Co and Innotech brands."
The Rob-See-Co brand will only extend to corn products at this time. Rob-See Co's current access to soybean genetics and traits will remain exclusively through the Innotech brand.
Source: Rob-See-Co
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