Rainbow Thailand increased operations investment

In order to give stronger support for Thailand Partners, Chinese agchem company Rainbow Chemical recently increased the investment on localization operations in Thailand by engaged Mr. Wiwegk Thomya (Former General Manager of ADAMA Thailand) as the Chief Executive Officer and moved to the new office. On 8th of May, Rainbow Thailand held a celebration dinner party with invitation for more than 200 people including Thai DOA, Agchem industrial companies, Banks, Industry Media, etc.

Rainbow has always been committed to the international market development since its establishment, and began business development in Thailand market in 2003. Under the strategy of Rapid Market Access Platform and concept of Innovation Changes Future, Rainbow set the branch office in Bangkok for increasing the sales of Thailand Market in 2012. Since this year, Rainbow contributed more than 15% of China agrochemicals exported to Thailand market, and keeps ranking No.1 supplier for Thai Agchem industrial many years.

In this ceremony, Mr. Wiwegk showed the big mileposts of Rainbow including establishment, development, and building the global market platform etc., to all the guests. Meanwhile, he emphatically described Rainbow’s market strategy in Thailand:

• Focus on R&D, to quickly process the prospective products launch based on Rainbow’s global resource advantage;
• Identify right strategy partners for different products.
• Strength the marketing and technical team of Rainbow Thailand, to give more strong local support on marketing development of strategy partners.

Through this ceremony, Thailand Agrochemical companies sent great congratulations to Mr. Wiwegk and felt more confident in building up a Win-Win situation with Rainbow together in the future.