Dec. 5, 2019
Valent U.S.A. has selected Barkley, an independent, full-service agency headquartered in Kansas City, Mo., as its integrated agency of record. Barkley will support Valent with integrated services, including brand strategy, digital transformation, the development of creative campaigns, paid media, public relations and design.
"We pride ourselves on always innovating to meet the needs of growers across the United States and Canada," said David Nothmann, vice president marketing at Valent U.S.A. "As we enhance our focus on sustainable agriculture and digital transformation, we welcome the partnership of an agency that can help us tell the Valent story in a unique and compelling way."
Barkley began its partnership with Valent in March 2019 by working with the company to help it create unified branding to integrate across product and portfolio communications, and to further strengthen Valent's position on sustainability. Valent specializes in conventional, organic and biorational products that protect crops from pests, optimize plant yield appearance and quality, and provide essential pest resistance management tools.
"As an agency with long-standing expertise on the modern consumer and what drives them, we want to bring that insight to Valent's already leading product line," said Jason Parks, chief growth officer at Barkley. "We aim to partner with Valent on a completely revamped brand strategy and visual guidance that matches where modern agriculture is headed."