Launched onto the market just under one year ago, Cropline successfully debuted as an exhibitor at the IX Andav Forum & Exhibition Congress, held from August 12 to 14 at the Transamérica Expo Center in São Paulo.
The brand is a business platform of CCAB Agro, a Brazilian crop protection company, with an emphasis on providing access to the company's portfolio of solutions for farmers across Brazil through the company's partner channels.
During the event, Cropline also participated in the Innovation Showcase, “Ted Talk” of congress programming, with an explanation of new agro technologies and trends, entitled “How to position yourself in a constantly changing market and leverage businesses”. The Andav Congress is the largest gathering of agricultural input and veterinary distributors in the country.
In addition to talking about products and strengthening relationships with the network of agricultural chemical distributors, CCAB Agro's commercial director, Emiliano Mellis, noted that the Andav congress had a role in guiding the company in the direction of the market.
“This is a sector that is reconfiguring itself after some foreign-funded funds went into resale. Mapping this market and also understanding the flows in the production chain, from industry to resale and resale to end consumers, is also strategic for Cropline,” added Mellis.
“We introduce distributors to our portfolio, which is one of the largest in the country in post-patent, and has a pipeline of over 100 products. This perspective ensures more options for resale in the medium and long term,” said Afonso Matos, Cropline's business leader. He noted the high visitation to the booth during the congress, and described the results achieved as “beyond expectations”.
One of Innovation Showcase’s best attended talks, “How to Position Yourself in a Changing Market and Leverage Business,” led by Cropline's Senior New Business Development Manager Fabio Marques, reviewed the impacts of new technologies on agro, with an emphasis on biological and digital.
In addition, it dealt with bottlenecks and possible resale solutions for crop protection products. “Organic and digital farming are two current trends, but they also bring challenges to connect with generating business that creates value for resellers. Bringing to the forefront this side of the coin in discussing these challenges, and how to connect with real opportunities for resellers to build customer loyalty and leverage business, has made the talk much welcomed by participants,” says Marques.